A toolbox full of hotel marketing communications tools
To say the hospitality world has changed is to understate it.
Consolidation, the explosion of soft brands and the expansion of marketing channels are the way of things now. And independent properties, small collections and management companies can find themselves having to do a lot with a little in order to compete.
Maybe you need a copywriter. Or a new hotel opening or renovation campaign. Maybe a strategy for the off-season doldrums. An audit, some consulting or a social media strategy. Budgets don’t always support hiring an experienced hospitality agency to provide the expertise necessary to succeed. That doesn’t have to be a problem.
Because after more than 35 years of award-winning work as an agency specializing in independent hotels and resorts, we’re addressing the changing hospitality market. With advertising and marketing communications expertise on demand.
Make that cost-efficient advertising and marketing communications expertise on demand. You know – a toolbox.
We can support your marketing communications à la carte. Be on call for pop-up needs or projects. Fill in when you’re surprised with a staff shortage. And more. Serious talent and skills. What you need, when you need it. Without the expense of an agency retainer.
This is why you want to work with us
We understand the hotel business and we specialize in independent hotels and resorts. We’ve worked with big clients, small clients and everything in between. You can see some of our work and some of our hospitality clients here. And we’re seasoned pros. Nobody here is entry level.
This is why we want to work with you
For one thing, independent hotels are under-served, even though you need the same creative skills and smarts as the big brands in order to compete. For another, we like the people who tend to populate this part of the business.
That's important. At least it is to us.
This is some of what we can do
Copywriting
Design and art direction
Advertising (traditional and digital)
Media planning and management
Email marketing
Promotions development
Website development
Property collateral and on-site signage
Marketing strategy and plan development
Marketing communications audits
Secret shopping
Marketing workshops for non-marketing executives and staff
This is us
Since graduating from the University of Maryland with a degree in advertising design, Karen Nasuti has worked as an ad agency art director, agency account executive, director of advertising and public relations for a large multi-state real estate firm, co-owner and account director of her own agency and interim marketing director for both a cybersecurity company and a senior living organization. She is an experienced Brand strategist, account or in-house team manager and media planner.
Woody Hinkle is a copywriter and creative director who has won more than 140 local, regional, national and international awards for his work. A graduate of the University of South Carolina, his career has included newspaper reporter and photographer, corporate manager of public relations and advertising for three different Fortune 500 companies and co-owner of his own ad agency. He is skilled at print, digital and broadcast writing and Brand development.
They met on what Woody refers to as “the best blind date ever” and are still married.
To each other.
Contact us here.