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A holistic approach to creating desire

OK, when you say it out loud, it does sound a bit new-age-peace-and-love doesn’t it? 

Never mind how it sounds. Here’s why it matters. It’s a solid path to a higher ADR and better occupancy for independent hotels and resorts.  That’s because desire is the key to brand preference and brand preference is the key to success. And thinking in silos will only get in the way of building brand preference. It’s a bit like that story of the blind men and the elephant.   

We’re not focused on the parts. We’re focused on the elephant.