Desire is the key to brand preference.

And for hotels and resorts, brand preference is the key to success. It can drive direct bookings, improve your occupancy and ADR and get you away from selling on price. Because lust is more profitable than likes.

This is what we do

Short version: whatever it takes to help you succeed. Like Brand development, advertising, email programs, in-house promotions, special package development. And, with our digital partner, Flylight Media, website services. Our focus is on whatever tool or combination of tools will work best to help you get better rates and occupancy - without sacrificing either one.

This is why you want to work with us

We understand the hotel business and we specialize in independent hotels and resorts. We’ve worked with big clients, small clients and everything in between and we’ve got the big-brand experience. But since we’re a boutique, you'll work with the senior partners and you won't get lost in a crowd of larger clients. 

This is why we want to work with you

For one thing, independent hotels are under-served, even though you need the same creative skills and smarts as the big brands in order to compete. For another, we like the people who tend to populate this part of the business. That's important to us.

And this is where the name came from

We're Karen Nasuti and Woody Hinkle. We’re married, and we own the place.