Brand Sync Assessment
Three things need to be in sync for you to succeed. Your Brand, your Marketing and Reality.
Brand, of course, is what distinguishes you from your competition.
Marketing is how you deliver that Brand to potential guests.
And the Reality of your property is, well, reality.
If what you think you are and what you tell people you are don’t align with what you actually are, you’ve got a problem. Not knowing whether or not they do is what you might call a handicap. We can help, with a Brand Sync Assessment.
After more than 30 years in business — most of them specializing in hotels and resorts — and we’ve picked up a lot about What Works, What Doesn’t and What’s Important. We’ve worked with boutiques, all-suites, luxury, economy, meetings hotels, independents, chains, tropical resorts, urban and suburban properties.
We know what it takes to succeed in the hotel business.
What we’ll do
Assess your Brand promise and offer ways to refine or improve it.
Review your marketing communications strategy and plan. Or write one for you.
Evaluate your targets and delivery to ensure you’re using the most effective — and cost-efficient — channels.
Assess your messaging and/or creative. Our agency won more more than our share of HSMAI awards.
Shop your property. We’ve been in a lot of hotels in 30 plus years and seen what works and what needs work.
When we’re all done, you’ll be in better shape to succeed than you were when we showed up. With a clear, written report and guide on how to get your Brand, marketing and reality working together. In sync.
So let’s talk.
Interested? Check out our main website at www.nasuti.com.
You can reach Karen at 301-222-0010 Extension 1 or email her at karen@nasuti.com.