This is what we do

There’s more to smart hotel marketing than advertising. More than PPC or SEO.  More than a better website or even a strong Brand. It’s all of those things.  

But most of all, it’s understanding how to put them all together. And we do. We've been at this hotel advertising and marketing thing for a pretty long time and we’re not so single-minded as to think that any one tool is best for everybody. (You know, that when-your-only-tool-is-a-hammer thing.)  The only thing we're single-minded about is getting you better rates and occupancy - without sacrificing either one.

This is why you want to work with us

We specialize in independent hotels and resorts, and know that your advertising and marketing should be focused on more than just likes, clicks or showing up on a price-driven search for hotels in your neighborhood. And because we're a boutique, you'll work the senior partners. You won't get lost in a crowd of larger clients. 

We’ve worked with big clients, small clients and all manner of in-betweens. See for yourself in our portfolio section. 

And if awards matter, we've won a lot.

This is why we want to work with you

For one thing, independent hotels are under-served, even though you need the same creative skills and smarts as the big brands in order to compete. For another, we do our best work with owners and empowered, experienced managers – the sort of folks who tend to populate this category. And finally, we like the people in this part of the business. That's important.

At least it is to us. 

This is where the name came from

We're Karen Nasuti and Woody Hinkle. We’re married, and we own the place. Both of us have been in creative as well as management and client service for our entire careers.  

We're personally involved in all parts of our business. But we’re not alone in this. We draw on senior talent, and we're all loaded with hospitality experience. 

Part of the reason we started our own agency was so we could actually do the work, not just manage the people who do the work.